Who is Adriana Jahňáková?

Adriana Jahňáková has 29 years of experience in senior executive roles at several globally successful companies, including Procter & Gamble, Coca-Cola, and Plzeňský Prazdroj. For the past 11 years, she worked at the LEGO Group, first as General Manager for the Czech Republic and Slovakia and most recently as Vice President of Global Marketing at the LEGO Group headquarters in Denmark. She has lived and worked with her family in six countries across various local, regional, and global roles, leading international marketing and cross-functional teams.

In her work, she combines holistic marketing and business expertise with innovative thinking and a deep understanding of customers, which has enabled her and her Teams to successfully launch dozens of product and marketing innovations. These have delivered not only market share growth, but also built strong and meaningful relationships with partners and consumers.

She has been a long-term mentor in several mentoring programs focused on supporting and developing female talent.

After leaving the corporate world, she has founded AJ Vision Lab, where she now focuses on business and marketing consultancy, as well as coaching and mentoring leaders in the corporate, nonprofit, and entrepreneurial sectors.

Her strengths are authentic people leadership, strategic thinking, and the ability to find win-win solutions — always with perspective and a touch of humor.